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With all of the advances in technology, adding video to your website design is fairly easy. It doesn’t take much time, and it provides several benefits for you. Here are 5 reasons that you should incorporate video into your website design:

1. Video is interesting. One of the basic purposes of a website is to keep customers and potential customers on the site, and coming back to the site. In order to do this, though, you have to keep it interesting. Video is interesting. It combines motion, and offers visitors a chance to interact on some level with another human being. In fact, people are more likely to watch an entire video clip (of between 1 and 3 minutes) than they are to read an entire webpage, blog post or article.

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As Web-video presentations increase in popularity as a means of delivering marketing messages over the Internet, there will be the inevitable major successes and unfortunate failures. It is only a matter of time before Web-video becomes the dominating vehicle for businesses that are serious about marketing communication.

The businesses that will be successful will learn how to use the medium beyond its technical implementation, focusing instead on the psychology elements that communicate beyond mere surface meaning.

Multimedia Modeling and Vicarious Observation

Albert Bandura, distinguished psychologist and expert in the field of social learning theory, points to television commercials as an important influence on social learning through multimedia modeling and vicarious observation.

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There are three broad ways to turn your web site into a place where your customers can buy your products and services and pay you money for them.

The first is to get a merchant account and set up a professional private shopping cart. This makes sense if you also do consumer shows where you can take credit card orders, or otherwise have reason to take credit card orders in person. However, if you’re predominantly a web-based business, it’s probably overkill. It requires installing somewhat arcane software, it requires going through and configuring said software, and getting a signed security certificate, and the list of things that can go wrong (without you being aware of them…) is long and somewhat scary.

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