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Like it or not, the Web is turning into an environment that will be dominated by audio and video presentations. And as we have already seen, the democratic nature of the Web has allowed the best and worst to stand side-by-side.
On one side, you have the wacky viral videos that serve little commercial purpose other than to enhance the reputations of their creators; and on the other side, you have deadly boring corporate videos that lack any of the qualities that make Web-video the best sales tool a business will ever have.
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One may have noticed that recently it became very popular for individuals to post streaming videos on their blogs or online journals. Some people may have asked themselves why streaming video on blogs is popular, and the answer to this can be fairly in depth. First of all, the purpose of a blog is to share information with one’s self or others. Most people that are going to be using a computer are fairly literate, but in some cases the individuals are not. When they come to a blog, they can get some of the information from the video and still be able to have a more dependable grasp on the concept, as opposed to not being able to view the video or read the blog. Secondly, many people do not have time during their busy day to commit to reading. It is not very easy to read something, and perform other actions at the same time.
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Why Streaming Video On Blogs Is Now So Popular
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What is User-Generated Content?
As far as is known user-generated content refers to diverse kinds of media (audio, video) content that are prodiced by web users in contrast to traditional media producers.
At the same time engineered content is created by experts and content owners who are part of an official intranet team. It means that just only qualitative, selected content can be posted and streamed.
Who is worried about user-generated video content? Why do companies or corporations are afraid of that phenomenon? According to data collected for Accenture’s “Global Content Survey 2007? annual survey of senior media executives, user-generated content may become a real threat in the next few years for traditional media, and a real windfall for web consumers.
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Do You Recognize Early Warning Signs Of User-generated Online Video Content?
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As Web-video presentations increase in popularity as a means of delivering marketing messages over the Internet, there will be the inevitable major successes and unfortunate failures. It is only a matter of time before Web-video becomes the dominating vehicle for businesses that are serious about marketing communication.
The businesses that will be successful will learn how to use the medium beyond its technical implementation, focusing instead on the psychology elements that communicate beyond mere surface meaning.
Multimedia Modeling and Vicarious Observation
Albert Bandura, distinguished psychologist and expert in the field of social learning theory, points to television commercials as an important influence on social learning through multimedia modeling and vicarious observation.
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42 Video Tips
The secret of a good video is quality not quantity.
Here are some pointers and budget savers.
Turn off Date Reference
Camera to Auto
Use SP mode
Use effects sparingly
Do not use pointless zooms and pan-tilts
Close your eyes. Check for sounds. What is it? Move away or turn off. Fridges hum so do computers.
Clocks tick. Got the idea?
Get as close as you can to the sound you want to capture.
Always wear headphones
Have an extra person so you can wire your mic to a long cord.
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