WiFi, or Wireless Fidelity, officially doesn’t mean anything. Truth is, the term was actually a play on the old audio recording term “High Fidelity” or “Hi-Fi”. Later on, “Wi-Fi” was coined by a brand consulting firm called Interbrand Corporation. According to Wikipedia, this firm was hired by the WiFi Alliance to find a name that was “a little catchier than ‘IEEE 802.11b Direct Sequence’.” Hmm…doesn’t sound like a very hard thing to do!