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SEO is the acronym for search engine optimization.  This title refers to the process of improve the page ranking of your web site through careful use of keywords, keyword placement and links to and from other web sites.

What is it?

SEO is a carefully created method of improving the probability of your web page appearing on the results page of a search engine query.  The nearer the top of the search engine results page your web site appears, the more likely that searchers will click on your web site link and go on to purchase the product or service you represent. You can perform search engine optimization yourself, or hire an expert to do it for you.  There are approved ways to improve your standing and ways that can get you banned. It’s important that you do the optimization correctly to avoid getting your web site shut down.

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