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If you have your own ezine, you could make money by selling advertising in it.

How much should you charge for ads?

A good idea would be to look at other people’s ezines on similar topics and see how much they charge. You’ll probably find that most charge based on a combination of the number of subscribers, and the size and positioning of the ad.

Generally large multi-line ads near the top of ezines are the most expensive, and shorter classified ads (often 1 or 2 lines) are much cheaper. Additionally, some ezine publishers also sell Solo Ads, usually for a premium price, where subscribers are sent a special issue consisting entirely of a single large ad.

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