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I believe that work with any project starts with content. Content defines a web site structure, and the structure defines the way a web site will be navigated. Clear and simple navigation requires certain graphic and technical solutions. Content always shows the most efficient path to building a project.

First put all your content on a paper in a clear and logical sequence. If this is an online store, it’s pretty easy to understand what comes first and what follows. On every level of your site visitors have to be absolutely sure about three things: where they are, where they’ve come from, and where they have to go next. Your customers have to be one click away from the page where they either find information they needs or understand what they have to do to get to this information.

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