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The title is vitally important to how Google and the other search engines rank you. It’s probably the single most important part of a webpage. But it’s often neglected or badly-worded. I’m as guilty of this as the next guy. I come from a magazine-writing and radio copy-writing background. I love the doublé entendre and the wacky headline. I saw one yesterday in The Sydney Morning Herald, as it happens. Heading a story on a so-called Millionaire who became a Buddhist monk and was busted several times for growing and supplying hydroponic pot.

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