No matter what kind of website you have, one of your sole purposes is probably to get people to your site. After all, what’s the point of having a website if no one ever visits it? One of the most simple and key ways to get traffic to your web page is through search engine optimization.
Let me tell you about the 3 important things in SEO for gaining better ranking. These are not the only ones but, they do are considered important in the SEO process for a website.
KEI, Keyword Density and Keyword Proximity.
KEI: Keywords Effectiveness Index in SEO process
KEI Analysis: The KEI compares the popularity of a keyword for your website with the number of competing web results for it to pinpoint exactly which keywords are most effective for your SEO campaign.
Formula for calculating KEI:
(Popularity) ²
KEI= ——————-
Number of listings in Google