Posted by admin

You can hardly move on the Internet these days without tripping over someone’s blog. But what is a blog for and how does it fit into your business? Why is blogging so important for a business?

The emergence of blogging as a business tool is down to Google. Had they not appeared on the search scene and revolutionised the Internet we would not be seeing blogs enter the e-business toolkit. If you can conceive of an Internet in pre-Google days, search engines were floundering; they were slow and often returning irrelevant results. There was a general opinion that search was dead – it wasn’t very effective and no one was making any money from it. The Google-boys changed all that with their mission to organise the world’s information and make it easily accessible1.

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