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Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank  (correctly PageRank) for each page.

Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.

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