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Search engine optimization, or SEO, is something that many bloggers and website owners participate in without really understanding what it is, or how to use it to get ahead on the internet. So let’s start with the basics. Search engine optimization is how you can optimize a website by improving both internal and external aspects, with one goal in mind: increasing the amount of traffic that the website receives from popular search engines, including and specifically Google and Yahoo. Google dominates the search engine marketplace with nearly 40% of all internet searches done through it, and Yahoo isn’t that far behind with just about 30% of all internet searches done through it. Suffice to say, it is important to use SEO in a manner that will influence rankings in Google and Yahoo.

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