Characteristics of a Good Church Website
The world judges a book
Just like a business, your church website is your
visitor’s front door. It does tell a lot of things about you. Internet
users nowadays are getting more and more intelligent and they know what
a good website is when they see one.
So what does your church website speak about you? Does it give the visitors the right message about your church?
Let’s look at some characteristics of a good church website.
1. Less is more. Get rid of the clutter factor.
Contrary to what we think that the more information you
put on the homepage the better, it is actually more friendly to your
church website visitor if you put lesser information on the homepage -
allowing them and encouraging them to easily navigate through the areas
that they need or want information on.
They key is to discover the areas in your church or
information that you want the visitors to quickly find such as upcoming
events, getting involved in a ministry and sermons or what to expect
when they attend as a first-time visitor.
2. No flash intro please.
Other than flash intro is not only user-friendly and
search engine friendly, it is a thing of the past. A lot of website
users nowadays just skip through flash intros to get right in to the
page where they need information on.
You have to keep in mind that your visitors are
“time-poor” so having a flash intro that doesn’t give significant
information about your church should not be an option.
3. Intuitive Navigation.
A good church website has easy to find information. In
order to achieve this, an intuitive navigation must be in place. What
does intuitive mean? It simply means that your church website menu
would be available in one central location and is visible on all the
pages of your church website (usually on a bar at the top below the
header or wherever the designer decides to place the navigation but
would be available on every page).
4. No neon colors and glittery effects.
Let’s leave them to MySpace layouts for teenagers. Like we said
earlier, web users are now more educated and more intelligent and know
a good website when they see one.
5. Easy way to contact you.
Is there a way for site visitors to contact you by
email? You might think that email may be impersonal. But according to
some studies , there are web users that are actually classified as
“introverts” and they prefer to use emails over phone calls. So provide
both ways to contact you.
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- October 6th
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