How to design an SEO friendly website
Designing SEO friendly website is
a complex process. Proper technical know-how and a sense of measure are needed
in it. While some caution should be followed regarding Flash and Frames,
keyword research and CSS Style sheet should be used extensively.
The level of success of a website
on the internet is directly dependent upon the SEO friendliness of the content
it contains. SEO friendly website design
calls for sufficient planning and expertise. A comprehensive understanding of
the search engine optimization method is a must and the points which make a
difference have to be implemented strategically. It is a mixed procedure of guidelines and
first hand ideas. This evolving field is
regularly enriched with new tools and techniques.
The most important part of the
process is keyword research. The more a professional will focus on this the
better results will come forward.
Keyword research can be done with proven tools such as Word
tracker. The keywords need to be placed
strategically in URLs, titles, files and folder names and in the body of the
text with a preferable density of 3% to 7%. Some search engines can penalize
contents due to indiscriminate use of keywords in them. Keywords should also be
put in the anchored text containing hyperlinks.
There are some aspects regarding
the use of Flash, Frames etc. which need proper discussion. Both of these
should largely be avoided other than special cases. The problem with Flash is
that when Search Engine Spiders crawl the website the flash files are
overlooked causing subsequent loss of content. Where Flash cannot
be dispensed with , a link should be provided to view the content
in flash. But the link should not be put in the index page of the website.
Same caution should be followed
regarding Frames. The crawling of Search Engine Spiders becomes difficult where
Frames have been used. Sometimes a frame
browser is separately needed. Where it has to be used it should be accompanied
by a proper tag so that at least some portion of the content can be taken by
the search engine. Search Engine friendliness makes all the difference for the
success of a website.
CSS Style sheets are useful tools
in web design. It
is a complementary but not necessary element. It simplifies the making of layout
and the control of styles and placements on the website. It is especially
useful for web pages with tables. With CSS Stylesheet professionals can make websites quicker for
loading and easier for Search Engines to access.
SEO Web design is a specialized area where proper methodology and
technical know-how can only ensure satisfactory result. Professionals should
keep in mind that in the vast and growing SEO base a solution should be
comprehensive enough to have a distinction of its own.
About the author
Article written by Mr. Neeraj
Arora, Marketing Director of Himalayan IT Solutions a web designing company
in Delhi also offers SEO
services in India.
Tags: caution, css style sheet, density, flash files, folder names, frame browser, friendliness, index page, new tools, optimization method, proven tools, search engine optimization, search engine spiders, search engines, urls titles
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