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List building techniques:

• Use
  cost effective website promotions: you can save money and put your list
  building on auto pilot by driving targeted traffic to your website with
  low cost promotions. Here are some standard ones:
• Article
  distribution:
• Search
  engine submission:
• PPC
  advertising with Google Adwords:
• Blogging:
• Viral
  marketing with a free giveaway:
• Test
  all list building methods: this is critical to your success in list
  building.
• Landing
  pages: The easiest way to do this is to set up landing pages for each
  promotion and monitor traffic and sales from each promotion.
• Split testing: For
  example your Google Adwords advertisement will have a link going to a
  landing page. You can monitor subscribes with this method. You then have
  another Google ad for the same product going to another landing page and
  you try to make your second ad pull better than the first.
• Use
  landing pages: landing pages are not only good for testing promotions they
  can also increase your subscribe rate. This is because they are in fact
  mini sales pages. Added to this they will also offer one or more free
  gifts for signing up. This is a great incentive for your visitors to join
  your list.
• Use
  multiple list building techniques: all the “big guys” in business will use
  multiple ways to build their list. This will ensure a steady stream of new
  subscribers and help you to build your list quickly and efficiently.
• Split
  your lists for better response: to better pinpoint all your subscribers
  when you make your offers split your lists into highly targeted groups. For
  example if you have a pet site you may want to take a survey and find out
  the interests of your subscribers. You can then split up the list into
  more targeted one for better responses.

An important part of list building techniques is retention.
After all there is no point working hard to build a list only to have your
subscribers unsubscribing a week or so later. Here are some ways to keep your
subscribers happy and loyal:

·       
If you have a newsletter make sure that it is a
quality publication. Make the content interesting and informative. Cut down the
ads to about 2 per publication. Readers get annoyed at an all fluff no stuff
publication with too many ads and will soon unsubscribe or just not open the
newsletter.

·       
Do not send too many ads to your list. This also
annoys them and leads them to unsubscribe. Instead of sending ads to everyone
just make an announcement list for those who want to hear about new products
and services.

·       
Write or have written good original articles
that are of interest to your subscribers. In this way they will be keen to open
your newsletter and stay on your list.

One of the best learning tools you will find is
the 7 part video series “Big List Bucks” This video tutorial will take you step
by step through everything you need to know to become a successful List
Builder.

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Tags: advertisement, adwords, auto pilot, autoresponder, big guys, distribution search, free gifts, free giveaway, frustration, google, money, offe, search engine submission, steady stream, subscribers, targeted traffic, Viral marketing, website promotions

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