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As an online marketing agency we get a lot of small businesses contacting us to help them make money on the Internet. One of the core services we offer is PPC setup and management, with a focus on Google Adwords. Yet one of the most common statements we hear is: “I’ve already tried pay-per-click advertising and it doesn’t work” Immediately this sounds warning bells, as PPC advertising is one of the most profitable methods of advertising available (in fact, we’ve been able to generate more than 1,000 sales per day for some companies using PPC advertising).

As an , their budget is quickly burnt with no results to show for it. And now that the cost of a first page PPC listing costs a minimum of $2 to $7 per click how can a beginner afford NOT to use the services of a professional to manage their PPC campaign and minimise their risk?

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Tags: author web, budget, click advertising, core services, google, google adwords, marketing agency, marketing web, money, offline businesses, profitable methods, risk, search engine optimisation, small businesses, warning bells, web design, web profits

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