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Advanced Summary - This article offers advice to real estate agents on effectively using a real estate blog for marketing purposes.

When was the last time you believed a marketing message? I mean really believed it, upon first read and without doing any further research or investigation?

If you’re like most American consumers, you have a natural distrust for marketing messages. Email marketing, TV commercials, magazine ads … they all say what the company wants you to believe, but do you believe them?

Now let me ask you a tougher question. If you naturally distrust most marketing messages upon first read, what makes your marketing message any different? What have you done to achieve believability (which is the first step to trust, which in turn leads to action)?

Here’s another question. If you are relying on traditional marketing to persuade people in your city / town that you’re different from other agents — but those other agents are all using the same tactics — how can you possibly stand out as being different? Or better? Or more capable of helping?

In other words, what is there in your marketing to give people the first reason to trust you?

Okay. Enough interrogation. Let me offer some helpful advice…

About once a week, someone will contact me about my services, either from reading this blog or my other SEO blog. They will say something to the effect of: “You know, I’ve been reading your blog for some time, and I wanted to ask about the services you provide…”

Sometimes this leads to clients. Other times, just a friendly conversation. But after many months of receiving these calls, I’ve learned one thing. People who read my blogs have a certain level of trust toward me before they even pick up the phone and call. That is not something I could achieve through traditional (distrusted) marketing channels.

Here’s how it relates to you, and to real estate blogs in general.

If used properly, a real estate blog can make you more believable as both a person and a professional. If you consistently publish quality information to your blog over a period of time, it demonstrates your knowledge, your dedication, and even your personality. It helps people get to know you, even if they only do a quick perusal of your most recent posts. It shows you care about your profession, and about sharing it with others.

Most people do not believe traditional marketing messages. We’ve been lied to for too long and from too many companies about their products and services. But … people will be much more inclined to trust a candid, sincere and prolonged conversation. And that’s what a real estate blog can help you achieve.

* You may republish this article online if you retain the author’s byline and the ACTIVE hyperlinks below. Copyright 2007, Brandon Cornett.

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This post is part of the real estate blog alphabet — 26 benefits and best practices of real estate blogging. Get more tips by visiting http://www.armingyourfarming.com/realestatemarketing/

Tags: business blog, real estate blog, real estate marketing

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